Beyond the user: why design needs to widen its circle

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Human-centred design changed everything. But optimising for the individual while ignoring the planet may be the field’s most expensive blind spot. There’s a thought experiment doing the rounds in design circles that goes something like this. Imagine you’re designing a car. A human-centred approach asks: how comfortable is the driver? Is the seat ergonomic? Is the … Weiterlesen

We didn’t mean to build this- engagement at any cost

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We didn’t mean to build this— engagement at any cost How well-meaning designers became complicit in broken systems and why handing those same briefs to AI could prove catastrophic. Image generated with AI Good intentions, broken systems A New Mexico state court slapped Meta with a $375m fine on 24 March ’26, for misleading users about their platform’s … Weiterlesen

The UX ground is shaking, synthetic users, building perspective

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Weekly curated resources for designers — thinkers and makers. “To have a perspective is to say ‘no’ to things that are technically possible but strategically wrong. Most products fail not because they lack features, but because they lack a clear stance on what they are not. Every feature added without a clear perspective dilutes the ones that actually … Weiterlesen