Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus traditional marketing has become essential for marketers in 2026. The two frameworks differ fundamentally in how brands reach, engage, and retain customers in an AI-driven world. 
Digital Skills
Designing for the invisible customer
Are consumers’ Openclaw agents becoming the real consumers? Continue reading on UX Collective »
Beyond the user: why design needs to widen its circle
Human-centred design changed everything. But optimising for the individual while ignoring the planet may be the field’s most expensive blind spot. There’s a thought experiment doing the rounds in design circles that goes something like this. Imagine you’re designing a car. A human-centred approach asks: how comfortable is the driver? Is the seat ergonomic? Is the … Weiterlesen
The old design workshop is dead. Long live design workshops.
How new leaner design workshops are succeeding in 2026 Continue reading on UX Collective »
Careful, liable UX is a thing now
The recent ruling against Meta signals a shift that’s been brewing for a minute. Deceptive or dark patterns are no longer just… Continue reading on UX Collective »
AI-driven email personalization strategies that actually work
Email personalization drives measurable revenue impact. According to HubSpot’s 2026 State of Marketing report, 93.2% of marketers say personalized or segmented experiences generate more leads and purchases, and nearly half are exploring AI to scale those efforts. 
Who are we really designing for?
A guide to the conflicting needs of the individual User and the collective Customer. Continue reading on UX Collective »
We didn’t mean to build this- engagement at any cost
We didn’t mean to build this— engagement at any cost How well-meaning designers became complicit in broken systems and why handing those same briefs to AI could prove catastrophic. Image generated with AI Good intentions, broken systems A New Mexico state court slapped Meta with a $375m fine on 24 March ’26, for misleading users about their platform’s … Weiterlesen
The UX ground is shaking, synthetic users, building perspective
Weekly curated resources for designers — thinkers and makers. “To have a perspective is to say ‘no’ to things that are technically possible but strategically wrong. Most products fail not because they lack features, but because they lack a clear stance on what they are not. Every feature added without a clear perspective dilutes the ones that actually … Weiterlesen
Data models: the shared language your AI and team are both missing
The one thing your team needs to agree on before prompting any AI tool Have you seen that meme with the guy pointing at a wall covered in papers, pictures, and strings and conspiracy theories? That was me when ChatGPT came out, pointing at a screen saying “it’s just clusters and vectors, it’s not magic.” Nobody … Weiterlesen