Search has changed faster than most teams have adapted. For years, visibility meant ranking — climbing search pages through backlinks, keywords, and authority signals. Now, customers open ChatGPT or Gemini, type a question, and receive a synthesized answer drawn from multiple sources.
Post‑COVID user research needs a revised safeguarding plan
A story from the field: the day safeguarding became real Laptop, phone and book chained together, symbolising safeguarding and data security in user research fieldwork. Source: Pexels. During a discovery project, I was visiting education settings across England to run in‑person research. That meant working inside real-world constraints: safeguarding processes, visitor protocols, staff availability, young people moving … Weiterlesen