In times of growth, scaling a marketing team is often the last thing on a company’s mind—but that, my friends, is a huge mistake. The lean marketing team that got a business off the ground is not the one that will help it scale. Trust me; as a serial marketing team of one, I’ve experienced the fallout firsthand.
Design is not just how it works. Design is how it wins.
In the age of AI, “working” is a commodity while “winning” is the new mandate. Continue reading on UX Collective »