Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed. Creating new marketing strategies is foundational to marketing, helping brands reach new customers and gather data that helps facilitate smarter business decisions. 
Dear diary, you’re the last good listener
Adam Smith on why 250 years of empathy still leaves us feeling unheard. Adam Smith — Image created with AI We talk about empathy more than ever. Listening sessions. Trainings designed to “meet people where they are.” Empathy maps meant to snapshot customer personas. And still, the people who open up often walk away feeling drained. Why? It felt like … Weiterlesen