An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand appears across ChatGPT, Gemini, Perplexity, and Bing Copilot, and identifies gaps in the facts, descriptions, and links these systems rely on. In contrast, a traditional SEO audit focuses on website rankings and technical health in classic search engines. 
The path to designing for AI is in questioning the fundamentals of what design stands for Image Credit: AI Generated Image I admire artists and industrial designers who challenge assumptions. Ross Lovegrove is one of them. If you’ve never heard of him, he is one of the most visionary creators in the world, and designs all … Weiterlesen
The 80% job: how design leads are using AI — and it’s not about mockups Design leads spend 80% of their time communicating, aligning, and justifying. That’s exactly where AI helps most. Image generated with Midjourney Part 1: The Reality of Design Leadership Here’s what my job description says I do: set design vision, mentor designers, elevate craft quality, … Weiterlesen
There’s a particular kind of panic that hits when you’re facing a creative problem, and the well just feels… empty. Every idea seems stale… Continue reading on UX Collective »
Redefining the relationship between AI utility and digital advertising (AI disclaimer: billboard asset produced with AI assistance; the billboard copy, and rest of the banner are my own design) Banner for “Useful Ads,” showing a nighttime billboard warning a specific driver about a broken headlight and pointing them to nearby repair shops. AI usage disclaimer: AI … Weiterlesen
AI was meant to explain and augment human intelligence. Why aren’t we getting any closer? Collage created by the author. Source for original images: https://www.tvfilmprops.co.uk/, https://www.brainline.org/tbi-basics/interactive-brain Nearly every modern conversation about AI begins by acknowledging how transformative it is for everyday life — how it’s changing routines, replacing jobs, restructuring our social networks. As with any kind of … Weiterlesen
Exploration of the essence of what we do and how we do it Photo by Jon Tyson on Unsplash It might be a sign of changing of the times and of our industry, it might be a marketing push from the companies betting big on AI. I don’t know. But there seems to be a sort of … Weiterlesen
How trying to hide the mess of design projects caps your career Continue reading on UX Collective »
A couple of decades ago, “voice search optimization” sounded like something out of a science fiction movie.
AI assistants don’t have to communicate in paragraphs. They can communicate through interfaces. Generated using Google Gemini LLMs have made AI assistants a standard feature across SaaS. AI assistants allow users to instantly retrieve information and interact with a system through text-based prompts. Mathias Biilmann, in his article “Introducing AX: Why Agent Experience Matters,” discusses two … Weiterlesen