Every company I talk to right now is convinced they have an AI problem.
Rethinking design critique
Building design knowledge through a collaborative process Continue reading on UX Collective »
Digital Skills
Notes from the people building your future
The companies disrupting your career are now volunteering to manage the fallout. OpenAI has published its vision for the post-AI economy. Not everyone is invited. Once the machines have taken the jobs, we are told, people will find meaning in other things. Community. Creativity. The pursuits that were always more important than work, if only we’d … Weiterlesen
6 tactics that convert prospects into trials
An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics benefit AI search more than others, and it helps to know what these are. We all know that AI has shifted how brands earn visibility, and how visibility doesn’t equal clicks. But for SaaS, the way buyers conduct discovery and evaluation has changed disproportionately. 
Social media on trial
How design was used to target vulnerable children Continue reading on UX Collective »
Loop Marketing vs. traditional marketing: What’s the difference?
Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus traditional marketing has become essential for marketers in 2026. The two frameworks differ fundamentally in how brands reach, engage, and retain customers in an AI-driven world. 
Designing for the invisible customer
Are consumers’ Openclaw agents becoming the real consumers? Continue reading on UX Collective »
Beyond the user: why design needs to widen its circle
Human-centred design changed everything. But optimising for the individual while ignoring the planet may be the field’s most expensive blind spot. There’s a thought experiment doing the rounds in design circles that goes something like this. Imagine you’re designing a car. A human-centred approach asks: how comfortable is the driver? Is the seat ergonomic? Is the … Weiterlesen
The old design workshop is dead. Long live design workshops.
How new leaner design workshops are succeeding in 2026 Continue reading on UX Collective »