Information architecture is the foundation artificial intelligence is starving for

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This is the work Lou Rosenfeld, and spent careers formalizing in Information Architecture: For the Web and Beyond — organization, labeling, and the semantic structures that let people, and now machines, understand what a piece of content is before acting on it. Press enter or click to view image in full size The bookshelf with … Weiterlesen

Medium

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Recently (July 2026), I had lunch with a colleague, Maxim Safioulline, Professor of IxD; we both teach at the ArtCenter College of Design and at the Santa Monica College IxD programs. Like any nerd conversation today, it drifted into AI, and we discussed some of the challenges of adopting AI as a foundation when teaching … Weiterlesen

Scrunch vs Ahrefs: AI visibility tracking comparison

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Scrunch and Ahrefs Brand Radar both track brand visibility in AI answers, but they solve different problems. Scrunch is purpose-built for AEO: it monitors AI citations, audits AI crawlability, and actively optimizes how AI bots experience your site. Ahrefs Brand Radar is an add-on to the broader Ahrefs SEO platform, built for teams that want AI visibility alongside traditional search data, backlinks, and web mentions in one place.

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AI SEO tools small businesses actually use

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AI SEO tools for small businesses are essential to keep up with marketing trends and stay competitive. Yet most small businesses are trying to figure out which AI tools are actually worth their time and which ones are necessary, especially when there is an abundance of tools promising to solve every problem imaginable. The good news is that AI is available in just about every tool.

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