There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are forcing marketers to rethink ranking and, just as crucially, learn how to write for AI search rather than just for a list of blue links.
Medium
How product teams confuse building with validating Press enter or click to view image in full size Photo by Sean Foster on Unsplash The urge to build feels older and more reflexive than the thinking meant to govern it. There’s a particular comfort in being busy. One that is very easily mistaken for being useful. … Weiterlesen