Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your brand, product, spokesperson, or company name; right now, they’re happening in more places than most teams can track.
Digital Skills
Most AI tools make users faster. The best AI tools make users better.
We’ve all lived a version of this story. You start small — asking AI to refine an email. Then something a little harder, like writing a function in a language you barely know. Then a whole feature. Eventually you give it access to your files, your calendar, your codebase. At first it feels like an intern. Then it … Weiterlesen
What critical thinking means for senior designers (and how to apply it)
Re-designing mocks is slowly becoming the bulk of design work Continue reading on UX Collective »
From faster pencil to AI Experience Architect: a designer’s path
You can get there, but it’s about making the effort. The next decade of user experience work is not about prompting better, it’s about owning the systems, the white space, and trade-offs nobody has mapped yet. Most designers I talk to already use AI every day. It makes them so much faster. Sketching faster. Doing research faster. Writing copy faster. … Weiterlesen
The waiting problem in AI products
Productive computing has had a number since 1982. Every AI product missed it, and agents missed it by minutes. Editor’s note: I wrote this article from firsthand experience as a founder and engineer. Disclosure: I co-found Chrome extensions that sit next to major AI chat products. Some of the user behaviors described below are behaviors I … Weiterlesen
The big M&M’s color investigation you could’ve totally lived without
How colors manipulate our brain, and why switch them up? A deep dive into M&M's product tactics and controversies. Continue reading on UX Collective »
Be like water, The death of the empty state, AI for UX
Weekly curated resources for designers — thinkers and makers. “You have likely seen companies quickly introduce AI mandates to keep pace with these trends. In the blink of an eye, we went from having no money for a Mural license to heavily investing in a bulk subscription to Copilot. Vanity metrics, such as the number of tokens used … Weiterlesen
Two gears, one compass: designing at velocity while sustaining quality
How to build an AI-augmented design practice by leaning on 2 mindset shifts Illustration by Roberlan Borges Paresqui Design process isn’t dead — it’s conditional The claim “the design process is dead” has become trendy in design leadership. But I’d argue it’s a misreading of what’s actually needed: not the death of process, but the ability to shift mindsets … Weiterlesen
How mobile apps are reshaping screening for cognitive decline
Design lessons learned from existing research Photo by Age Cymru on Unsplash Cognitive decline is one of those conditions where the timing of detection matters. Catching it earlier means more time for treatment, planning, and lifestyle change. The standard approach involves the Mini-Mental State Examination or the Montreal Cognitive Assessment. Both are short clinician-administered tests, around 10 … Weiterlesen